Frontline BeSci

Frontline BeSci

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Welcome to Brand Weirding: The strange new logic of brand categories
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Welcome to Brand Weirding: The strange new…

Mar 27
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Frontline BeSci
Frontline BeSci
Welcome to Brand Weirding: The strange new logic of brand categories
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The psychology sitting behind the way market categories stopped being a shorthand for sense making and started making worlds

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