Misinformation

Staying human in a world of conspiracy theories and post truth

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Susceptibility to misinformation as a feature not a bug

We need to go beyond apparent failures of human cognition to explain misinformation and look instead to the social nature of belief

Feb 18, 2022

Are humans hard-wired for being duped?

Our susceptibility to being duped is plain for us all to see: but perhaps we have little choice if we are to operate effectively

Feb 26

It sometimes appears as if we are inevitably going to being duped by fakes: but perhaps the distinction between authentic and fake is not always quite…

Jun 25, 2022

Marketing and Misinformation

We set out the case why misinformation is not only a policy issue but a critical one for brands to understand

May 22, 2022

The power of the underdog-effect & misinformation

Positioning a set of beliefs or knowledge as the suppressed underdog is a widely used strategy that has powerful effects

Mar 4, 2022

How people-power can tackle misinformation

Given misinformation is often shaped by the social nature of belief, we examine the way collective action can be used to reach positive outcomes

Feb 26, 2022

Do our politics shape what we believe?

Polarization of beliefs is often explained by the political values we hold – but we argue new explanations are needed

Feb 11, 2022

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