Frontline BeSci

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The power of the punchline: how jokes can shape change
Jokes are far more significant than witty amusements, aligning us in challenging norms, allowing change to happen
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An Era of Disappointment: How unmet expectations can drive us forward
Why optimism bias might be less helpful than the political discontent that comes from disappointment
Beyond the prescription: Engaging with alternative health beliefs
How Behavioural Science can guide healthcare professionals in addressing alternative health beliefs
Frontline behavioural themes for 2025
A historical comparison shows how 2025 could be a year of crisis and reinvention
How awkward truths can drive change
Awkwardness, while often avoided, can point to the need for new words to shape the way we understand our changing world
Bubbles as a catalyst of change
Financial bubbles are not always a good thing – but perhaps they have useful lessons for how social norms influence behaviour – rapidly and at scale
“But what‘s the behaviour you‘re trying to change?”
What applied behavioural science gets wrong under complexity
The psychology of misinformation and voting behaviour
While misinformation is a problem, is the bigger issue that we over estimate how susceptible other people are to it?
The ghostly memories shaping our lives
How eerie feelings of the supernatural gives clues to how the mind works
Can shame be reclaimed for positive behaviour change?
The importance of a nuanced understanding of the emotion of shame and the behaviours that result
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How brands derive behavioural benefits via radical approaches to social value
To deliver on societal goals, there is a case for 'polycentric' approaches which mean greater decentralisation & less measurement but resulting in…
Beyond the family: rethinking ways to deliver care
The care crisis is highlighting the need for new interventions: creative insights are coming from community-led approaches
© 2025 Colin Strong & Tamara Ansons
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