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The trust we earn
Governments and brands want our trust but it is not a one way street - it has to be earnt and can easily by lost
Mar 10
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The trust we earn
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Chat GPT and the ‘epistemic economy’
The reasons why some technology such as Chat GPT catch fire whilst others fall by the wayside means shifting our focus from the tech itself to the users
Mar 10
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Chat GPT and the ‘epistemic economy’
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February 2023
Are humans hard-wired for being duped?
Our susceptibility to being duped is plain for us all to see: but perhaps we have little choice if we are to operate effectively
Feb 26
1
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Are humans hard-wired for being duped?
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Just what does come naturally in the food we eat?
The psychology of naturalness is at the heart of a debate about plant-based food
Feb 10
2
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Just what does come naturally in the food we eat?
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Navigating naturalness
Listen now (10 min) | We asked a bunch of people what they considered to be natural including leading expert Paul Rozin
Feb 10
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Navigating naturalness
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The need for a more rounded account of behavioural science
Michael Hall of BIT takes task with Chater and Lowenstein’s representation of behavioural science practice: but we argue there is still a case to answer
Feb 3
2
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The need for a more rounded account of behavioural science
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January 2023
How experiential learning offers agility in an unstable world
Learning by doing rather than telling is not new: but this era of instability means we need to give it a renewed focus
Jan 28
2
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How experiential learning offers agility in an unstable world
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How a post-pandemic world is thinking about fairness
There seems to be a rash of films critical of wealthy lifestyles: we consider cost-of-living rises may be sparking challenges to notions of fairness
Jan 13
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How a post-pandemic world is thinking about fairness
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Behavioural Themes for 2023
Our annual ‘prediction’ of the big issues shaping the world, through a behavioural lens.
Jan 3
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Behavioural Themes for 2023
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December 2022
Moonshot Mindset: The need for big thinking & New Behavioural Science
2023 looks set to herald in an era of 'New Behavioural Science' as recognition of the way societal ecosystems shape behaviour moves centre stage
Dec 9, 2022
3
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Moonshot Mindset: The need for big thinking & New Behavioural Science
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Making sure psychological safety...stays safe
Laura de Moliere on why taking a behavioural science lens to psychological safety is critical for effective execution
Laura de Molière
Dec 2, 2022
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Making sure psychological safety...stays safe
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November 2022
The World Cup, psychology, politics and that brand purpose debate
We explore how responses to the World Cup are leading to important questions about the way brands and customers engage with political debate
Nov 25, 2022
2
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The World Cup, psychology, politics and that brand purpose debate
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