Frontline BeSci

The power of not-knowing

While knowledge is important, a position of not-knowing about the threats we face sparks curiosity and the motivation to navigate uncertainty together.

Aug 27

5

2

July 2025

Clocking-it: The emotional literacy of ordinary people

How we all have intelligent and nuanced ways to navigate complex knowledge environments

Jul 14

7

2

June 2025

Psychedelics and ‘felt truth’

How a resurgence in psychedelics is actually about a battle for what counts as knowledge

Jun 28

1

No match for humans?

How human-to-bot relationships are reshaping intimacy, selfhood, and the psychology of connection.

Jun 20 • 

Luana de Mattos Gabriel

5

May 2025

Against the grain: Why change can’t rely on what’s popular

Popularity is a surprisingly conservatising force - what are the implications for behaviour change?

May 31

5

1

Does the emerging tariff-economy mean 'Boom Boom' or 'Brexit' for brands?

Tariffs have wider implications than economic behaviour: there are loaded political issues that have wider implications for the way brands navigate…

May 14

1

April 2025

The power of the punchline: how jokes can shape change

Jokes are far more significant than witty amusements, aligning us in challenging norms, allowing change to happen

Apr 28

2

1

Is trust in government now a relic of the past?

As governments struggle with a loss of trust - cutting short chances of re-election and impacting policy in key areas- now is a good time to reconsider…

Apr 7

March 2025

Welcome to Brand Weirding: The strange new logic of brand categories

The psychology sitting behind the way market categories stopped being a shorthand for sense making and started making worlds

Mar 27

7

An Era of Disappointment: How unmet expectations can drive us forward

Why optimism bias might be less helpful than the political discontent that comes from disappointment

Mar 12

3

February 2025

The Price is Right (or not): How pricing shapes brand relationships.

The price of something is more than a number, defining the relationship between buyer and seller.

Feb 21

3

Beyond the prescription: Engaging with alternative health beliefs

How Behavioural Science can guide healthcare professionals in addressing alternative health beliefs

Feb 7

3