Frontline BeSci

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An Era of Disappointment: How unmet expectations can drive us forward
Why optimism bias might be less helpful than the political discontent that comes from disappointment
The Price is Right (or not): How pricing shapes brand relationships.
The price of something is more than a number, defining the relationship between buyer and seller.
Beyond the prescription: Engaging with alternative health beliefs
How Behavioural Science can guide healthcare professionals in addressing alternative health beliefs
Is a week a long time in politics anymore?
The way we think about time is changing – which has behavioural implications that need to be examined
Phishing the human mind
How organisations need to manage their cyber security strategically, through a combination of technology and human psychology
What bullshit tells us about how humans communicate
It is often suggested bullshit shows our human susceptibilities but we can also see it as a conversational device with surprisingly positive purposes
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Trust, trustworthiness and paranoid cognition
The power imbalances can lead to paranoid cognition and a lack of trust: we make the case for a focus on building trustworthiness
Building trust
It is a simple word but more than ever we need to unpack its meaning and implications
The psychology of rolling blackouts
We explore how the psychology of energy blackouts could lead to political polarisation
Having the right conversation
Talking to an expert is often a critical behaviour change intervention: we need to consider carefully how to get this right
© 2025 Colin Strong & Tamara Ansons
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